Privacy Policy

Monty's Lighting Co. ("we," "our," or "us") operates the website at montys-lighting.com and any related pages (the "Site"). This Privacy Policy explains what information we collect when you visit or submit a form on our Site, how we use it, and what choices you have.

By using our Site, you agree to the practices described in this policy. If you do not agree, please do not use the Site.

Information you give us directly. When you fill out our quote request form, we collect:

• First name
• Phone number
• Email address
• Property address
• Property type (residential, commercial, HOA)
• Budget range and project timeline
• Any details you include in the optional message field

Information collected automatically. When you visit the Site, we and our third-party partners automatically collect certain technical data, including your IP address, browser type, pages visited, time on page, and referring URL. This data is collected via cookies and tracking pixels described in Section 3.

We use the information we collect to:

• Contact you to schedule your free consultation and deliver your quote
• Follow up on your inquiry if we haven't heard back
• Send you information about our services if you've requested it
• Improve our website and understand how visitors use it
• Measure the performance of our advertising campaigns

We do not sell your personal information. We do not use your information for automated decision-making or profiling that produces legal effects.

Our Site uses the following third-party tracking tools:

• Google Analytics (GA4) — Tracks site usage and visitor behavior. Data is processed by Google. See Google's Privacy Policy.
• Google Ads — Measures conversions from our advertising campaigns. Data is processed by Google.
• Meta Pixel (Facebook) — Tracks page visits and form submissions to measure ad performance and enable retargeting on Facebook and Instagram. Data is processed by Meta. See Meta's Privacy Policy.
• GoHighLevel (LeadConnector) — Our CRM platform receives and stores the information submitted through our quote form. Data is processed by HighLevel, Inc. See GoHighLevel's Privacy Policy.

These services may set cookies on your device. You can control cookies through your browser settings. Disabling cookies may affect how some parts of the Site function.

We retain contact information submitted through our quote form for as long as it is relevant to your inquiry and any resulting business relationship. If you have not become a client and have not engaged with our communications, we remove inactive contacts from our CRM after 24 months.

Analytical data collected through Google and Meta is retained according to the settings and policies of those platforms.

Opt out of marketing messages. If you receive an email or SMS from us and no longer wish to, reply STOP (for SMS) or use the unsubscribe link (for email). We will remove you promptly.

Request your data. You may request a copy of the personal information we hold about you by contacting us at the address below.

Request deletion. You may request that we delete your personal information from our records. We will honor this request unless we are required to retain it by law or for a legitimate ongoing business purpose (such as an open service contract).

Opt out of ad tracking. You can limit ad tracking through your device settings, or use the opt-out tools provided by the Digital Advertising Alliance.

Our Site is intended for adults seeking professional lighting services. We do not knowingly collect personal information from anyone under the age of 13. If you believe a minor has submitted information through our Site, please contact us and we will delete it.

We take reasonable steps to protect the information you submit, including using secure form submission over HTTPS and storing contact data within a SOC 2-compliant CRM platform. No method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review it periodically. Continued use of the Site after changes are posted constitutes acceptance of the updated policy.